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Uplify
All-in-one service for livestream
Эстония
Отрасль: Информация и СМИ
Стадия проекта: Действующий бизнес
Дата последнего изменения: 01.12.2021
Эстония
Отрасль: Информация и СМИ
Стадия проекта: Действующий бизнес
Дата последнего изменения: 01.12.2021
Идея
Uplify is a self-service platform for the livestream market (Twitch, YouTube Live). We allow Brands to reach the Creators audience in a programmatic way.
Текущее состояние
GMV 2021 - $0,5M - 60M impressions sold
Av. Margin - 40% - gross profit - $172к
Av Growth 130% quarter to quarter
Q4 forecasted Growth - 267%
Av. Margin - 40% - gross profit - $172к
Av Growth 130% quarter to quarter
Q4 forecasted Growth - 267%
Рынок
Market - 1 Bln people watching live stream every month.
More than 10 mln streamers go live every month.
More than 10 mln streamers go live every month.
Проблема или Возможность
There is 1.5B viewers in Livestream market with 15M creators.
Only 0.7% creators get ads from brands.
We saw that most of the activities are done by hand in this market. It’s chaotic, not transparent, and not standardized.
That limits the Brand spendings and creators’ monetization.
Only 0.7% creators get ads from brands.
We saw that most of the activities are done by hand in this market. It’s chaotic, not transparent, and not standardized.
That limits the Brand spendings and creators’ monetization.
Решение (Продукт или Услуга)
We applied a media programmatic approach to deal with Creators.
Uplify deliver 100% viewable and Adblock resistant Ads in livestream in a scalable, verified and efficient way.
Creators integrate widget link to the broadcast software and get Ads.
Brands can plan, manage, measure Ad campaigns in Uplify platform.
Uplify deliver 100% viewable and Adblock resistant Ads in livestream in a scalable, verified and efficient way.
Creators integrate widget link to the broadcast software and get Ads.
Brands can plan, manage, measure Ad campaigns in Uplify platform.
Конкуренты
Donation platforms - focuses mostly on streamers services with a lack of advertising tools
Influence agencies - provide limited tools for advertisers
Twitch (livestream platform) - provides limited tools for advertisers and streamers
Influence agencies - provide limited tools for advertisers
Twitch (livestream platform) - provides limited tools for advertisers and streamers
Преимущества или дифференциаторы
API based all-in-one service for livestream, we are the first on the market to combine advertising and donation features. We could also be named as a marketplace for streamers and advertisers.
Финансы
We aggregate impressions from streamers by fixed price and sell them to advertisers by CPM model with 40-70% margin.
Бизнес-модель
At the moment the core revenue comes from Ads sales to Brands - we charge a 40% commission.
Additionally, in March 2022 we turn creators into paid customers with $20\month - we will provide them viewers analytics, engagement tools, useful apps like DMCA free music, merchandise tools, custom stream themes, etc...
Additionally, in March 2022 we turn creators into paid customers with $20\month - we will provide them viewers analytics, engagement tools, useful apps like DMCA free music, merchandise tools, custom stream themes, etc...
Целевое назначение инвестиций
New streaming platforms expansion - YouTube.
New technical features and product development with solid team
New markets growth (US) with relevant product, marketing & advisors
New technical features and product development with solid team
New markets growth (US) with relevant product, marketing & advisors
Предложение инвестору
400k USD for 10% of the Company
Команда или Руководство
Риски
Platforms like Twitch may limit their API but could not block it for 100% that would cause a slight change in the business model
Прохождение Инкубационных/Акселерационных программ
United Investors (Alexander Gorny, Arkady Moreinis) - Moscow, Aug 2020
Победы в Конкурсах и другие награды
None
Фотографии
Презентация
Startup.Network прекращает свою работу в Российской Федерации.
В сложившейся ситуации компания не видит возможности продолжать работу в стране-агрессоре, которая угрожает сегодня как Украине, так и всему миру.
Санкционная политика международной платформы означает:
- Остановку сайта ru.startup.network. Стартапы из РФ больше не смогут размещать свои заявки на поиск инвестиций на нашей платформе.
- Остановку проведение Unicorn Pitches Russia. Это значит, что мы больше не будем проводить Unicorn.Events на территории России и допускать стартапы, которые физически находятся на территории РФ, к нашему всемирному конкурсу. Также в жюри не смогут участвовать VC, которые находятся на территории РФ или не выступают против вторжения России на Украину.
- Остановку приема денег из Российской Федерации в наш Синдикатный Фонд.